E-cigs are continuing to capture the attention of science with a new study coming out in April’s edition of The American Journal of Preventative Medicine. The study, conducted by John Ayers, Kurt Ribisl, and John Brownstein, all PhD’s from the Johns Hopkins Bloomberg School of Public Health, compared the amount of Internet searches for traditional smoking cessation products to the amount of searches for electronic cigarettes.
The study was conducted between January 2008 and September 2010, examining the amount of keyword searches in the U.S. Canada, Australia and the U.K. The phrase “ENDS” which stands for Electronic Nicotine Delivery Systems (or electronic cigarettes) was compared to terms associated with smoking cessation products like nicotine patches, nicotine gum and prescription drugs Chantix and Champix.
The results? Electronic cigarette searches increased in all nations studied by drastic amounts, outpacing some traditional smoking cessation products by up to 550%. E-cig searches surpassed searches for products available to consumers far longer which proves there is substantial interest in the product despite the lack of studies available.
In addition, researchers found a correlation between a high amount of searches and countries with the strongest anti-smoking bans like the U.S. This could point to people using e-cigs to circumvent smoking restrictions or a possible correlation between smoking bans and people’s desire to quit smoking. Either way, electronic cigarettes have become a huge success and are likely here to stay.
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